February Newsletter 2026

March 5, 2026

newsletter

Dear Friends, Neighbors, and Clients~

Welcome to paradise — and opportunity. From the sugar-sand beaches of Lido, Longboat Key, and Siesta to the historic streets of downtown Sarasota, our region continues to be one of Florida’s most desirable places to live, work, and play. With world-class arts, dining, boating, and outdoor lifestyles right at your doorstep, it’s no surprise buyers from across the country are choosing to call this area home.

Today’s market reflects that beauty with balance. According to the latest January 2026 market statistics, inventory remains healthy and buyers are actively engaging — especially in single-family homes — while pricing has experienced thoughtful recalibration rather than volatility. This means savvy buyers have negotiating power, and sellers who price and position right are still realizing real value in their properties.

It is also important to note that the statistics often highlighted in broad market reports reflect median price points — not the upper-tier luxury properties that define much of our representation along Longboat Key and Sarasota’s waterfront communities. The luxury segment operates on its own rhythm, driven by lifestyle, exclusivity, and global demand rather than entry-level market trends. In this upper echelon, strategic positioning, international exposure, and discreet negotiation remain paramount — and well-presented luxury properties continue to command strong interest and meaningful results.

Whether you’re buying or selling, now is the time to act. Local conditions are evolving — and having a trusted, experienced guide makes all the difference in navigating contracts, timing, and strategy. Let’s connect so we can discuss your goals and how to make the most of today’s market in our beautiful Gulf Coast communities.

Globally yours,

Judy Kepecz-Hays & Team

Featured Properties:

Ritz-Carlton Managed

The Beach Residences

✨ 1300 Ben Franklin Drive #809

✨ 3 Beds | 3 Baths | 3,352 sq. ft.

✨ Offered for $4,888,000

✨ BeachResidences809.com

Privateer on Longboat Key

✨ 1000 Longboat Club Road #403

✨ 2 Beds | 2 Baths | 1,409 sq. ft.

✨ Offered for $974,500

✨ Privateer403.com

Key Tower South on Lido Beach

✨ 1750 Ben Franklin Drive #10G

✨ 2 Beds | 2 Baths | 1,548 sq. ft.

✨ Offered for $1,200,000

✨ KeyTower10g.com

Click Here for ALL Featured Properties

Lido Key Beach Renourishment Underway

Protecting our coastline is protecting your investment — An important beach renourishment project is now underway on Lido Key, strengthening the shoreline after recent storms and reinforcing long-term coastal resilience. For buyers, this means continued confidence in our waterfront lifestyle. For sellers, it’s a positive signal about the ongoing preservation of property values.

Read the full update on my blog to learn what’s happening, the timeline, and what it means for you. Read more here.

Community Spotlight: Sanctuary

Discover elevated Gulf-front living at Sanctuary at Longboat Key Club. Known for its spacious residences, resort-style amenities, and breathtaking sunset views, The Sanctuary offers privacy, elegance, and direct beach access within the prestigious Longboat Key community. Read more here.

Understanding Real Estate Contingencies

Whether you're buying or selling, contingencies play a critical role in protecting your interests during a transaction.

From financing and inspections to appraisal and home sale contingencies, understanding how these clauses work can help you negotiate confidently and avoid surprises. In competitive markets, strategy around contingencies can make — or break — a deal.

Read the full blog post to better understand how contingencies work and how to navigate them successfully in today’s market. Read more here.