New Coldwell Banker Tools Propel Market Sales

Longboat Key, Florida | January 15th, 2019 – We’re so delighted that our Judy Kepecz-Hays team again ranked highly in the 2018 Agent Awards Report of the Multiple Listing Service for Sarasota and Manatee counties. Our team, which generated sales volume of over $84 million last year, counted among the first agents whose 2018 total turnover exceeded $50 million. To be more precise, we came out second in sales last year among the 4,586 Manatee-Sarasota real estate agents.

The MLS 2018 Agent Awards Report also provided some indications of just how robust the luxury real estate segment that the Judy Kepecz-Hays team is specialized in. The report noted that 27 (or more than one-third) out of the top 72 Manatee-Sarasota real estate agents worked on deals averaging over $1 million.

Mastery of the Real Estate Trade

Certainly, there are many indicators and trends at play on the market which need to be mastered for realtors to successfully facilitate such hefty deals, whether working for a seller or buyer. Consumer habits and preferences, count as one factor, and these could vary from market to market. For instance, in Sarasota, especially in Longboat Key, prospective buyers of luxury residences would typically be searching for a second home to be occupied seasonally.

Residential buyers’ propensity to use online resources and the relatively tight market inventory in many markets has also prompted real estate marketers like us at Coldwell Banker to sharpen the marketing technologies that we use. As Coldwell Banker real estate agents, for example, we are empowered to use social media to supplement our traditional methods of marketing.

Tech-Savvy Modes and Tools

Hence, we leverage not only our local knowledge to help our client homeowners sell their properties faster at the top dollars that could be derived from the market. We are also marrying lifestyle content with highly targeted Facebook ads and postings to bring our sales listings to the attention of qualified buyers.

Coldwell Banker and its agents have been quite successful using social media as a marketing platform. This success has been affirmed by the analytics measure Klout score which has ranked Coldwell as social media’s No. 1 real estate brand.

Unveiling Hidden Inventories

Prospective buyers, on the other hand, will be pleased to note too that Coldwell Banker now has equipped agents like us with the CBX Sellers Lead, the latest tool added to the company’s CBx Technology Suite. Through this new facility, machine learning and Big Data are combined to help uncover in advance hidden market inventory.

Predictive analytics is used in this tool to run data derived from publicly available demographic information and sales history to predict homeowners likely to list their properties on the market. Through CBX Seller Leads, we as Coldwell Banker affiliated agent can focus on prospecting and contact a potential seller–a critical advantage in providing leads to prospective buyers.

Learn more about the tools available which could help you in buying or selling a residence. Call or e-mail our Judy Kepecz-Hays team. At our disposal are effective mechanisms which helped propel us to the top ranks of realtors in Sarasota and Manatee. We too can employ these tools to your advantage.

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