Here’s the Deal on Longboat Key’s New Sign Code and Other Real Estate Marketing Tools

Here’s the Deal on Longboat Key's New Sign Code and Other Real Estate Marketing Tools - Judy Kepecz-Hays Selling Luxury Real EstateLongboat Key, Florida | October 31st, 2017 – The Planning and Zoning Board of Longboat Key approved this October its latest revision of the town’s sign code regulating island signage. It covers signs for real estate purposes like “for sale” signs and open house announcements, which are among the vital tools in the marketing of residences that realtors simply can’t do without.


The new signage regulations impose rules on size, color, height, and design. The old code, on the other hand, stipulated specific rules based on sign content and regulated real estate signs differently from political signs. This provision regulating content prompted the revision, as the U.S. Supreme Court has ruled that such rule is unconstitutional, being a violation of the right to free speech.


According to Kelly Fernandez, assistant town attorney tasked to oversee the drafting of the town’s new sign code, the new rules are easier for businesses to comply with. The latest revisions include the following:


• Definition of a sign structure
• A 4-foot height limit on the sign face and structure
• A rider or information strip is allowed atop signs provided it doesn’t breach the height limit
• Temporary signs are permitted for six months


Beyond the “For Sale” Sign
Here’s the Deal on Longboat Key's New Sign Code and Other Real Estate Marketing Tools - Judy Kepecz-Hays Selling Luxury Real EstateThe Judy Kepecz-Hays team can certainly help prospective sellers of real estate properties in the island to comply with the town’s new sign code. Besides assistance on physical signage, we spare no effort to market the properties of our clients through various platforms, thus providing maximum exposure to potential buyers.


In recent years, for instance, our team has been extensively using social media to further expand our industry network and reach out to target markets. We sure are happy to note that this specific platform has helped much in selling our clients’ properties and in advancing our ranking among the top realtors in town.


Multiplatform Presence


Certainly, our business has strong following on Facebook which is the uncontested social media king with over 2 billion users worldwide. Here, we can promote our sales listings through neighborhood profiles and specific open houses on properties for sale.


We have also found it an effective sales tool to post about events in and around local communities to whet the interest of prospective buyers. This tactic positions our team not just as a sales agent but more of a community leader.


The Judy Kepecz-Hays team has likewise established a robust presence on LinkedIn which is widely regarded as the top online network for professionals with its 467 million users worldwide. This platform enable access of our team to an extensive marketing and engagement system that includes not only private messaging but also blogging and discussion boards.


More Diverse Network


Through LinkedIn, we have successfully enhanced or professional reputation online. The exposure we have gained in this platform helps us widen our network beyond individual property buyers. It has also helped us develop more contacts in local banks and businesses.


There’s so much we can do marketing your property. Through our online resources our team can promote your listing through photos, community write-ups, as well as video clips and, of course, the right sign for it. Call or e-mail us if you are planning to sell or buy a residence in Sarasta & her Islands. We have all the marketing approaches which resonate with buyers and foster a sale mutually beneficial to all parties.


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